A few good
things.
Identity, digital experiences, editorial systems, and campaigns made with curiosity.
Future Funds
Mobile experience
THE CHALLENGE.
Future Funds needed a digital presence that made personal finance feel approachable rather than intimidating — a site where users could explore investment, retirement, and financial planning services without feeling overwhelmed.
THE PROCESS.
I designed a clean, modular interface built around clear entry points: services, appointment scheduling, and an interactive financial calculator. Every screen was built mobile-first, prioritizing quick access to the actions users care about most — booking a consultation or running the numbers themselves.
THE OUTCOME.
A responsive web experience that balances approachability with credibility.
TOOLS.
FIGMA, HTML/CSS, UI/UX DESIGN
Magic Shop
Publishing
THE CHALLENGE.
The design needed to attract attention, communicate the fantasy genre, and create interest in the story while staying visually polished and publication-ready.
THE PROCESS.
I used illustration, typography, and layout to create a magical atmosphere that matched the novel’s theme. The project also included key publishing details such as the publisher logo, barcode, author information, and promotional text.
THE OUTCOME.
A complete wrap-around cover design that blends publication standards, branding, and visual storytelling into one cohesive, visually engaging product.
TOOLS.
ADOBE ILLUSTRATOR, ADOBE INDESIGN, PHOTOSHOP, TYPOGRAPHY, PUBLISHING DESIGN
Whinny & Mane
Brand storytelling
THE CHALLENGE.
Whinny & Mane needed a social advertisement that would raise awareness and encourage donations by creating an emotional connection to the rescue mission.
THE PROCESS.
I built the concept around warmth, compassion, and storytelling. Earth-tone colors, strong contrast, and clean typography helped create a calm, supportive visual tone while guiding the viewer toward the call to action.
THE OUTCOME.
A warm, audience-focused campaign that blended photography, branding, and layout into a compelling message that felt empathetic and donation-ready.
TOOLS.
FIGMA, PHOTOSHOP, SOCIAL MEDIA DESIGN, BRAND STORYTELLING
Get Lit
Event marketing
THE CHALLENGE.
Get LIT needed a social campaign that would promote a local literary festival, encourage registration, and connect with a broad community audience.
THE PROCESS.
I used a bold teal-and-orange palette, large typography, and a clear event layout to create a design that felt energetic, welcoming, and easy to scan on social media.
THE OUTCOME.
A clear, attention-grabbing promotional piece that balanced creativity, community, and event information in a clean, modern layout.
TOOLS.
ADOBE ILLUSTRATOR, PHOTOSHOP, SOCIAL MEDIA DESIGN, CAMPAIGN BRANDING
Art Talk
Publication
THE CHALLENGE.
The purpose of this project was to create a professional exhibition catalog that organized featured artists, artwork, and exhibition themes in a clear, visually engaging format for museum visitors and art enthusiasts.
THE PROCESS.
I used consistent typography, image placement, and layout structure to create a cohesive publication that supported the exhibition’s message of inclusion and diversity while making large amounts of information easy to navigate.
THE OUTCOME.
A polished editorial experience that highlighted the exhibition’s themes while demonstrating strong skills in publication design, typography, and visual hierarchy.
TOOLS.
ADOBE ILLUSTRATOR, INDESIGN, EDITORIAL DESIGN, TYPOGRAPHY
BeatFest
Style guide
THE CHALLENGE.
The brand needed to feel energetic, creative, and recognizable while connecting with a modern audience and the culture of music discovery.
THE PROCESS.
I developed a wave-inspired logo to represent sound and movement, then built a style guide with logo variations, typography, colors, spacing rules, and identity examples.
THE OUTCOME.
A cohesive branding system that demonstrates how BeatFest could remain consistent across digital platforms while combining creativity, organization, and professional visual identity design.
TOOLS.
ADOBE ILLUSTRATOR, ADOBE INDESIGN, BRAND IDENTITY, STYLE GUIDE DESIGN